IFA Paris — my student collection, built around a 'Hello Gucci / Hello World' statement and the tulip field that carried it across every application.
My final collection at IFA Paris — a graphic-led womenswear study built around a single idea: greeting the world through the house archive, with a tulip field running through every visual.
Set the mood board from archival house references, photographic studies and hand-drawn figure work, then pulled the colour palette directly out of those references.
Developed the collection's core lockup — 'Hello Gucci / Hello World' against the tulip field — and carried it across the title page, campaign imagery and the final collection artwork.
Drew the collection artwork as six illustrated characters read as one family, each dressed in the archive-inspired silhouettes the mood board set out.
Mood & Theme
Student collection for IFA Paris — a world built around the GUCCI greeting, mixing archival house codes with a tulip field and hand-drawn character illustrations.
Graphic Language
The collection's core graphic: 'Hello Gucci / Hello World' set against a field of tulips, carried across the key visuals and the collection artwork.
Collection
The collection itself — six illustrated characters drawn as one family, dressed in the archive-inspired silhouettes the mood board set out.
