Boy By Boy
Womenswear and apparel graphics for BOY LONDON — seasonal collections spanning activewear, denim, knitwear and runway, with the prints, theme boards and technical packs behind them.
Designed womenswear across activewear, denim, graphic tees, knit dresses and seasonal runway pieces, translating the brand's attitude into wearable, sellable lines.
Built the graphic and print language for each collection — from hand-drawn motifs to placement prints — and set the creative direction through theme boards and trend books.
Owned the technical workflow end to end: sketches, sample development, process sheets and final technical packs, working closely with factories on spec and fit.
Boy By Boy — Plate 1
Boy By Boy — Plate 2
Boy By Boy — Plate 3
Boy By Boy — Plate 4
Boy By Boy — Plate 5
Boy By Boy — Plate 6
Boy By Boy — Plate 7
Boy By Boy — Plate 8
Boy By Boy — Plate 9
Boy By Boy — Plate 10
Boy By Boy — Plate 11
Boy By Boy — Plate 12
Boy By Boy — Plate 13
Boy By Boy — Plate 14
Boy By Boy — Plate 15
Boy By Boy — Plate 16
Boy By Boy — Plate 17
Boy By Boy — Plate 18
Boy By Boy — Plate 19
Boy By Boy — Plate 20
Boy By Boy — Plate 21
Boy By Boy — Plate 22
Boy By Boy — Plate 23
Boy By Boy — Plate 24
Boy By Boy — Plate 25
Boy By Boy — Plate 26
Boy By Boy — Plate 27
Boy By Boy — Plate 28
Boy By Boy — Plate 29
Boy By Boy — Plate 30
Boy By Boy — Plate 31
Boy By Boy — Plate 32
Boy By Boy — Plate 33
Boy By Boy — Plate 34
Boy By Boy — Plate 35
Boy By Boy — Plate 36
Boy By Boy — Plate 37
Boy By Boy — Plate 38
Boy By Boy — Plate 39
Boy By Boy — Plate 40
Boy By Boy — Plate 41
Boy By Boy — Plate 42
Boy By Boy — Plate 43
Boy By Boy — Plate 44
Boy By Boy — Plate 45
Boy By Boy — Plate 46
Boy By Boy — Plate 47
Boy By Boy — Plate 48
Boy By Boy — Plate 49
Boy By Boy — Plate 50
Boy By Boy — Plate 51
Boy By Boy — Plate 52
Boy By Boy — Plate 53
Boy By Boy — Plate 54