Boy By Boy — the womenswear line I designed for BOY LONDON across SS19, FW23 and SS24. A punk-inflected world of hand-drawn graphics, hardware layering and pop-art colour, carried from the first sketch through theme boards, flats, technical packs and the show itself.
Designed the Boy By Boy womenswear line for BOY LONDON, working across three seasons — SS19, FW23 and SS24 — in activewear, knitwear, denim and printed jersey.
Built the graphic language that defined the label: neon hand-drawn marks, glitch typography, punk iconography and pop-art placements, each developed as a repeatable print library rather than a one-off image.
Carried each collection through its full production cycle — theme boards, mood and colour studies, flats, fitting references, sample development and the final technical packs handed to the factory.
Worked on the show itself: the collection's visual world, the set and screen graphics, and the styling that carried the brand voice onto the runway.
SS19
Boy By Boy at its first showing — a punk-inflected womenswear line built on hand-drawn graphics and hardware layering.
FW23
From flat drawings to a finished tech pack — the working documents behind a full collection.
SS24
A softer palette and a more graphic mind — theme boards, styling studies and the fitting references that shaped the season.
Show
The stage — lighting, screen and the moment the collection met its audience.
Print & Product
Prints that had to survive production — the pattern library, product shots and the tech packs behind the season.
